The dumbest food product ever?
This evening I was wandering through my local supermarket, killing time in the frozen food aisle when I ran across this ridiculous product. Redi-Quiche, just thaw and pour! There are a lot of contenders, but this has got to be one of the dumbest food products I have ever seen.
I’ve made quiche before and it really is not that hard to make. Crack a few eggs, whip with a beater, fold in some cheese, veggies, and spices, pour in a pie crust and bake. My wife is a purist and makes her own pie crust, but I have no qualms about using a frozen crust, especially the good ones from Whole Foods, Trader Joe’s, or my favorite local store, Weaver Street Market. Really, this is not rocket surgery here, this is a staple of the clueless freshman year student cooking. True, you can doll up a quiche with fancy cheeses and roasted vegetables, maybe even bits of ham. But it never gets particularly complicated.
But Redi-Quiche, as one might guess by their nifty spelling of “Redi,” simplifies things even further. First, I’ll go out on a limb and assume that anyone buying this product is going to buy a ready-made, or “redi-made” if you prefer, pie crust. With “Redi-Quiche” there are no eggs to crack, and no annoying and messy cuts from grating cheese. Not that anyone who buys this would turn up their nose at packaged grated cheese, or “Redi-Grated Cheez” as I call it. No, with “Redi-Quiche” you just thaw and pour. You still have to turn on the oven, though, and bake it. That takes some time, but think of all the time you’ll save with “Redi-Quiche.”
Really people, if you want a quiche, take of your pajamas, get off the couch, and make one. It really isn’t difficult.
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